Want to get the most media attention and spotlight for
your business? Then the first place to start is with a GREAT press
release. Now I can almost see half of you leaving now, dreading the
thought of having to write one of these. But wait!! I’m going to show you
easy methods to make your press release work for you and get the attention
it deserves. Ready? Let’s go.
We’ll briefly go over the basics because of their
importance. Editors want to see things done the RIGHT way. I would bet
that a lot of good releases simply get tossed out just because they aren’t
set up properly. To a busy editor, that all too familiar “10 second
glance” says a lot for you and your business; it let’s them know if you’ve
done your research enough to warrant that release to be placed in their
newspaper or magazine.
Here are your essentials:
