Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE?

Gaining your customers' email addresses will:

• Provide an additional channel for reaching your customers
• Increase the ROI of your marketing investments
• Significantly reduce your customer acquisition and marketing costs
• Allow you to easily measure the impact of your marketing campaigns
• Increase your customer participation and retention rates

With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers.   But how do you create a successful email marketing campaign if you do not have a substantial email database?  That question may be one of the largest Internet related challenges facing companies this year.